Pinterest Marketing

How Pinterest Marketing Strategy Helps Small Businesses

10 Quick Tips Pinterest Marketing Strategy For Small Businesses.

Pinterest has become one of the most popular social networks. What was originally designed for jewelry-related items has evolved into a visual goldmine for any business or brand (big or small) that knows how to use it for marketing strategy. As Pinterest continues to grow, so does its potential for brands and small businesses to elevate their marketing strategies. Although this article focuses on Pinterest marketing strategies, there are many lessons to learn from other social media platforms as well.

  1. The Importance of Pins

Have you ever been to a wedding, birthday party, or football game and looked through the pictures displayed in a venue’s favor, offering beautiful examples of the event and its organization? Pinterest is that platform, but with an added element of trust and community. When you search for something, you can save a picture, message, or video that others can then see. The goal for this is to enable your customers and followers to engage with your brand in a more visual format. Build Your Network The fact that anyone can “like” or comment on any picture, or post as a whole makes Pinterest one of the most interactive social networks. When you become active on Pinterest, you become part of a community of like-minded individuals.

Pinterest Marketing Strategy
How Pinterest Marketing Strategy Helps Small Businesses
  1. Target Specific Audiences

Common mistake business owners make is trying to use Pinterest for every audience. In order to get results and be successful on Pinterest, you need to make sure you are targeting specific groups of people. For example, you don’t want to use Pinterest just to boost your business‘ followers. Instead, focus on people who already like your brand and would want to see what you post. Brand Yourself When you use Pinterest, you also want to think of your brand as a part of the conversation. While you may not get results by posting every day, you can always build on the platform with interesting photos or content. Also, don’t forget to put yourself in your work.

  1. Learn From Your Competitors

As social networks become more and more saturated with users, you have to work harder to stand out from the crowd. For small businesses, this means they need to learn from their competitors, learn what works for them, and then execute that same Pinterest marketing strategy. One of the easiest ways to identify what your competition is doing is to go to their websites and take a look at what’s on the front pages. “Be Creative With Your Posts” The success of any social network platform is founded on its creativity. While most people are interested in seeing your business or product, the more you can personalize your posts, the better. After all, people aren’t necessarily going to share your content unless they see a connection between what you post and themselves.

  1. Use Rich Pins

No matter what you are promoting on Pinterest, ensure you create good quality pin images. This includes properly resizing them and ensuring that they have the full essence of your brand while using the colors and words that you would use in your marketing. This will help ensure that your customers will know that they are dealing with the real you. Create Descriptive Content Although your main goal is to attract new followers to your pinning site, it is crucial to write captivating content. People will search for descriptive words on Pinterest, such as “jewelry,” and will trust your content if the descriptions tell them about the product or brand in a way that they can relate to. People may not buy from a brand or a blog, but they will trust its descriptive content.

  1. Be Consistent

Before you think this article is going to be all about attracting users to your site and selling products, it’s important to consider this simple fact. You can’t expect to get followers and customers if you don’t make it a point to post consistently on a regular basis. What is a consistent amount of time? The answer is pretty simple: once a day. If you’re just starting out, that may not seem like a lot, but once you start to get involved, it’s important to keep the customers coming back. If you’re one of those people who can’t remember to check your notifications on Twitter and Instagram, consider setting a reminder on your phone to check for new content. Set Goals To maximize the potential of your social media marketing efforts, it’s important to set goals.

  1. Create Boards That Inspire You – And Your Customers

Pinterest allows users to create a board that contains an image, quote, video, link, game, recipe, or more. A board is broken down into ‘pins,’ which are simply links that are clickable. As a business, your main focus should be creating boards with high-quality images of products that are relevant to your niche or industry. While this may sound like a daunting task, Pinterest is a visual and intuitive platform. You can also test out a few pins to see what resonates with your audience and what doesn’t. Using photos that complement your business identity creating boards that are appealing to a specific customer base is just as important as the actual content. However, this does not mean you should use the same types of photos for your social media marketing campaigns.

  1. Stay Up-to-Date with Trends

If you’re new to Pinterest, you’re probably still learning about its popularity and how best to utilize it. If you aren’t, here are some handy tips to keep up-to-date: Make sure you have a dedicated Pinterest business account. Learn about the different types of pins. Follow your favorite brand pages. Follow the top products or bloggers. Seek out inspiration via keywords in pinned images. Grow Your Following: Did you know that Pinterest users spend more time on pins and images that feature words? This isn’t the only tip you should follow on Pinterest; you should also learn about your audience and understand which keywords they’re searching for to find your brand. Buzzfeed reports that “Pinterest users prefer to read, rather than watch.

  1. Promote the Right Content to the Right Audience.

The first thing to do to make Pinterest work for you is to publish quality content that addresses your target audience’s interests. This should be accomplished via Pinterest’s sharing features, but the content has to be shareable and actionable. Never post text for your followers to consume on their own, but make sure that the visual information has something to say to your followers. 

#1: Use Images or Video on Pinterest If you are a fashion company, use images of outfits or make-up that you would want to wear to an event, such as a bar mitzvah. This will make it easy for your followers to share and follow your fashion account.

  1. Promote Your Own Content to Your Own Audience

Thanks to new technology, you can now publish and promote your own content to your own audience without ever having to leave the comfort of your own site. And, thanks to the “View Replies” feature, you can even respond to comments made by your viewers, generating engagement with a real person. Put a Spotlight on Your Most Popular Products Many of the best-selling items on Pinterest are not necessarily your most highly-trafficked pages. If you can highlight these products on Pinterest, you will drive traffic to them. You can also use other types of pins to drive traffic to your own featured products and drive traffic to other businesses that might be connected to them.

  1. Promote Other Brands’ Content to Other Audiences

Image via Imgur Once you have identified a brand or category that you want to focus on, you need to identify the niche audiences for that audience. For example, if you’re a fitness brand, target users who are interested in health, fitness, or a specific type of fitness. If you’re a jewelry brand, target customers who wear jewelry, or who like jewelry. While you could spend all of your time and resources on just one type of audience, you’ll most likely get lost if you do. Instead, figure out where those audiences are most active. More often than not, they’re on Pinterest. You can go to Pinterest and create groups for specific niche markets. For instance, you could create groups for high school cheerleaders, home interior design, and jewelry.

Pinterest Useful Resource Tools –

Search Board Groups:


Schedule Pins: