How To Use SEO To Grow Your Business & Make More Money

How To Use SEO To Grow Your Business & Make More Money

Generally, potential customers search for products and services using keywords and phrases relevant to their needs. Using search engine optimization (SEO) to grow your business on Google, Bing, or another search engine will ensure you provide the right content related to the customers’ queries.

Search Engine Optimization (SEO) improves your business visibility on Google and other search engine websites for relevant keywords that match the products and services you offer. If your website does not feature good SEO, then your business is likely to be overlooked by customers, and lost revenue will result. But with the right SEO strategy in place, the right keywords can help you reach new audiences and attract more clients. In this post, I’ll outline some of the benefits of Search Engine Optimization (SEO) and how it can help your business.

Want more customers to find your page? Learn how to use search engine optimization (SEO) for your business.

What is SEO (Search Engine Optimization)?

SEO stands for Search Engine Optimization, which means optimizing your site so that search engines like Google, Yahoo, Bing, and Yandex can find your site easily when people type related keywords into the search bar.

I suggest you use BlueHost.com if you’re looking to optimize your digital marketing strategy. This article will reveal some of the reasons why Bluehost is a better alternative for your website hosting than its competitors in order to help you land more new customers for your new website or existing website. By using organic traffic to promote your website and attract new visitors, your landing page will rank higher in search engine results pages (SERPs).

Our previous blog article explained how to start a freelance business and be profitable. In this article, we will show you how to grow your website by getting more clients for your products and services. 

How Does SEO Help Your business?

A lot of business owners don’t understand how SEO can help their business. A large number of them think that SEO is a waste of time and money. However, SEO is very important for every business and for every website. Every small business owner needs to know how SEO works to help their business grow.

When you’re using SEO tactics to optimize your website, you’re making sure it ranks as highly as possible in search engines for phrases and terms relevant to your business. This way, when someone searches for a service you provide or a product you sell, your business will be listed among the results of that search. This allows people who wouldn’t otherwise find you online to do so, and they’ll visit your website—and hopefully convert into customers.

For these reasons, you want to get higher ranks in SERPs because it means you’re getting a lot of organic traffic from the search engines. Organic traffic means visitors who found your site by typing related keywords into the search engine instead of clicking links on other sites or ads. Organic traffic is the best kind of traffic because real people are finding your site based on their own needs instead

Let’s take things to the next level with this article. In this lesson, we’ll use a real-world example to show you how much SEO can help grow your business. 

When people use search engines, they’re usually looking for specific things, so when they find you, they’re already interested, and people only click the top few search results so you need to be at the top, otherwise you get buried under a million other websites. This is why SEO is so important.

Let’s now look at an example from the real world. Most of our customers are small or mid-sized businesses, so let’s pretend I run a home bakery in North York, Ontario. My first step is to determine which phrase has the most relevance to my business. What searches do I want my target keyword to show up on out of all the keywords people are searching for? I could go on all day about keywords, but here are some that came to mind.

  • Bakeries that deliver near me
  • Dessert bakery near me.
  • Bakery near me 
  • Home bakery

All of them are pretty good, so we’ll focus on one of them. The simple one is “bakeries that deliver near me”.

Here’s the fun part: Google offers a free keyword search tool that allows you to type in some keywords to find out how many people are searching for that particular keyword or phrase. This tool is called the Google Keyword Planner. You can click this link to find out in detail how many searches occur for your chosen phrase. This will help you choose a suitable topic to provide a solution for your audience. 

For my keyword, over 545,000 people search for the phrase “Bakeries that deliver near me”. That’s a lot of people, and 1900 of those searches were local, which means they were people in Canada looking for bakeries that deliver near me. Those are the exact people we want to reach. Around 70% of people use search engines to find results, but they typically click on only the top few results.

In other words, if my hypothetical home bakery website was near the top of the results page, I could expect about a third of that 70%, or 114,450 visits a month. This is a huge increase in traffic from people who found my website by searching the phrase bakeries that deliver near me.

Since that’s exactly what I offer, the real question is how many of those visitors will become customers for me. Ultimately, I want my website to be attractive and engaging so that people can view my services. These are questions I have to ask myself, does the website clearly display my phone number? Is my receptionist polite when she attends to customers’ questions? These factors play a huge role in my website convention so let’s assume, for example, that only four of those 114,450 visits result in actual customers. That’s less than 1%, so that’s fairly conservative. 

In other words, if an average customer spends $150, that’s $600 a month or $7,200 a year in new revenue. As soon as you run the numbers, it becomes clear how important SEO is to your small business.

With just one search phrase, you can build a profitable business. There were a lot of keywords you could try in order to increase your customer base, and each keyword had a different demographic than you could target. That’s why 72% of businesses love SEO because it gives them the best return on investment. Traditional methods of advertising, such as paper ads and radio and television commercials, pale in comparison.

Not only are they very expensive, but they also don’t target your potential customers as well. As you can see, SEO lets you focus your marketing efforts on the exact people you want to visit your site. It isn’t easy to get to the top of the pile, and it isn’t going to happen overnight, but you can because it is possible to build your page rank with the help of good SEO specialists. 

Bluehost is one of the top recommended WordPress providers

The search engine optimization services offered by Bluehost are unbeatable. With over eleven years of experience in search engine optimization, the team is highly regarded by customers, like me. For just $99 a month, you can get started, and if you want to get more aggressive or target more keywords, you can as any of the plans gives you access to a project manager who advises you on what SEO keyword will help your business the most, gives you weekly rankings and coordinates all onsite and offsite optimization.

This level of service isn’t available anywhere else at this price. I recommend you sign up now to use Bluehost and take full advantage of their services. There are a lot of people that do SEO professionally. Unfortunately, some tend to be overpriced and kind of shady. 

They promise things that are impossible to guarantee or they use techniques that aren’t as effective as they claim and can cause your website to be blacklisted. Be cautious.

Conclusion

In the next article, we will cover these risks as well as a few common SEO myths. I hope this article sheds some light on why search engine optimization is so crucial to the growth of any business, or any website for that matter, that can benefit from increased traffic. If you would like an SEO expert to analyze your existing website or write a fully optimistic blog article about your business, please do not hesitate to contact us.

Our in-house SEO specialists are ready to assist.